Connect with us

Hi, what are you looking for?


Crypto firms spend £1.9bn on sports sponsorships

Crypto companies have spent $2.4bn (£1.9bn) globally over the last year and a half on sports sponsorships as they splurge on marketing.

Major crypto firms have signed deals with big athletes, sporting franchises, and leagues as they seek to rival the marketing prowess of non-crypto brands, according to Bloomberg.

Crypto exchange Binance has signed with football star Christiano Ronaldo, while FTX contracted with the NBA, and sponsored the Formula One grand prix this year even as the crypto crash sends cryptocurrency prices plunging with drastic layoffs across the industry.

“We think crypto will be ubiquitous, so we’re carefully looking at how we become ubiquitous,” said Chief Marketing Officer Steven Kalifowitz, Bloomberg reported, with exchange sponsoring the FIFA world cup tournament in Qatar this year, which will have billions of viewers across the globe.

Read more:
Crypto firms spend £1.9bn on sports sponsorships

You May Also Like


The head of the International Monetary Fund has warned of increased risks to the stability of the financial system after weeks of banking sector...


After taking a breather in the week before this one, the Indian equity markets resumed their up move. The headline index continued with its...


It was supposed to be a debacle. As the Second World War drew to a close, the nation’s leading economists feared that, once the...


Small businesses are bringing forward their finance applications in order to beat expected further interest rate rises, according to new research. Four-in-ten (44%) SME...

Dislaimer:, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2023 | All Rights Reserved